Authentic Resourcing Blog

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Seth Godin, the Marketing author and commentator has an interesting post on his blog about the selection process he went through to hire summer interns.

He was able to use Face Book as a way of simulating the same approach many firms go through during the screeing and assesment centre process with interns. It was completely free and, from what i can see, involved little work on his part other than just observing the behaviours of the individuals in the online groups before making some quick assesments.

He could quickly see which individuals took on leadership roles, which one were the followers and which ones he describes as the ‘game show’ contestants.

In addition to summarising the success he had with his search for interns this summer, Seth mentions how impressed he was with the people he could didn’t hire. So he engaged them on some further online projects on an unpaid basis. But part of the deal was that he would profile these individuals on his blog so as to help them in finding new opportunities.

I’ve just had a quick scan through the the hand made PDF profile of the interms and was stunned with the talent he attracted and their ability to market themselves so well at such a young age.

If you are looking for Marketing Graduates for next year then it’s worth taking at their profiles.