Authentic Resourcing Blog

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I’m not much of a follower of American politics and so haven’t really been keeping a close tab on this years election campaign. Also, if I’m honest, I find the lengthy US election process a little confusing and so haven’t followed the election press much at all.

But regardless of this, one of the aspects of the current election which I have been following is the Barock Obama campaign. Not because I’m a supporter or anything – but because it seems to be a very ‘different’ election campaign to the ones i have witnessed in the past – either in the US or in the UK.

Regardless of where you sit politically, his campaign team have created a unique brand around Obama which has no doubt contributed to their success to date.

On this point, I have just read an excellent post on the ERE blog by Cheryl Hardy from Talent Hook titled “5 Things Barrack Obama’s Campaign Proves About Your Recruitment Brand”

She details the 5 lesson’s from Obarma’s campaign which translate directly into your own recruitment and employee brand.

Namely:

1. Don’t slander the competition; state and consistently reiterate what you do best/differently/efficiently

2. Meet your talent where they live

3. Let your talent, sell your culture.

4. Embrace technology, social networking and meta data

5. Make the most of your own Internet space.

Click here to read the full article