Authentic Resourcing Blog

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We live today in a world with too businesses with too many products competing for the attention of time starved, information overloaded buyers who have more knowledge at their disposal than any other group of buyers in history.

Which is why competing for 1) their attention and 2) their business is a huge challenge in any market. But it’s not just buyers of products - but anyone that is marketed to - including the very people you seek to recruit and retain.

In such a world, it is stories (and not necessarily the product) that sell. Real stories and authentic communication which connect with buyers as people at an emotional level.

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Most businesses at some point struggle to deal with under performing or ‘problem’ staff members.

By “problem,” I mean anything from persistent absence and lateness, right the way through to a bad attitude or not achieving the job requirements to the correct standards.

Their failure to manage these issues effectively often directly impacts on their ability to both engage and retain talented people.

When I examine these situations it is often a self inflicted problem which the business leaders and owners have created themselves.

Either…

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Get it wrong and you have started to sow the seeds of doubt in the mind of your new starter in the first few weeks.

Get it right and it will make a huge difference to how the person settles in. Without being perfectionist, the key is to make sure that every new starter feels excited and positive that they have made the right choice in joining your business.

The way to do this is to:

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