September 8, 2008
Candidate Management, Employee Branding, Performance Management
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Treating potential hires like you would potential clients is the route to successful recruitment and a strong employee brand.
Whilst this is not always easy due to the pressures of business or an overly bureaucratic recruitment process, you should be challenging these at every turn. In the same way that it is unacceptable for your customers to receive a slow, unprofessional service - so to is it not acceptable for potential employees to face poor service from you - after all they may well be a customer, or know someone who is.
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September 3, 2008
Authenticity, Employee Branding, Engagement, Ethical Recruitment, Recruitment, Videos
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We live today in a world with too businesses with too many products competing for the attention of time starved, information overloaded buyers who have more knowledge at their disposal than any other group of buyers in history.
Which is why competing for 1) their attention and 2) their business is a huge challenge in any market. But it’s not just buyers of products - but anyone that is marketed to - including the very people you seek to recruit and retain.
In such a world, it is stories (and not necessarily the product) that sell. Real stories and authentic communication which connect with buyers as people at an emotional level.
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September 1, 2008
Employee Branding, Ethical Recruitment, News & Events, Social Media
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I’m not much of a follower of American politics and so haven’t really been keeping a close tab on this years election campaign. Also, if I’m honest, I find the lengthy US election process a little confusing and so haven’t followed the election press much at all.
But regardless of this, one of the aspects of the current election which I have been following is the Barock Obama campaign. Not because I’m a supporter or anything – but because it seems to be a very ‘different’ election campaign to the ones i have witnessed in the past – either in the US or in the UK.
Regardless of where you sit politically, his campaign team have created a unique brand around Obama which has no doubt contributed to their success to date.
On this point, I have just read an excellent post on the ERE blog by Cheryl Hardy from Talent Hook titled “5 Things Barrack Obama’s Campaign Proves About Your Recruitment Brand”
She details the 5 lesson’s from Obarma’s campaign which translate directly into your own recruitment and employee brand.
Namely:
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