Story Telling: The Real Secret To Employee Branding
September 3, 2008 Authenticity, Employee Branding, Engagement, Ethical Recruitment, Recruitment, Videos No CommentsFirst time here? I hope you'll consider subscribing via RSS feed (it's free). Thanks for visiting!
We live today in a world with too businesses with too many products competing for the attention of time starved, information overloaded buyers who have more knowledge at their disposal than any other group of buyers in history.
Which is why competing for 1) their attention and 2) their business is a huge challenge in any market. But it’s not just buyers of products - but anyone that is marketed to - including the very people you seek to recruit and retain.
In such a world, it is stories (and not necessarily the product) that sell. Real stories and authentic communication which connect with buyers as people at an emotional level.
